We build content (e-books, white papers, newsletters, blogs, "ultimate guides") that your prospects find valuable. This brings authority to your brand and instantly positions you as an industry expert. Consumers always look upto industry experts to understand their needs and challenges. This relationship encourages repeat business and turns customers into brand advocates.
Each buyer is mapped on to what's called - the buyer's journey. First, they identify their problem through its symptoms, then they browse through available solutions in the market. Finally, based on their online research, they put their trust in your product to solve their crisis. We write strategic content that hand-holds your customers through each stage of this journey.
Content is like fine wine. It gets better with time. If you do the math on the back of a paper napkin, a dollar spent on quality SEO driven content outdoes a dollar spent on paid marketing and ads. Records show that a large chunk of content we write is compounding - meaning, they increase traffic through SERP over time and account for upto 40% of total website traffic. The key : keyword research mastery!
"I have never, and I mean NEVER, worked with people like the folks at Content Station. They literally do "Business as a service" - I had to just sit back and watch them weave their magic with content and sales."
"Content Station has been the best partner to ideate and develop content to support our sales funnel. We trust Content Station's counsel and execution to bring our next big move to life."
Abhinav Arora | Ex-YourStory
Priyanka Nagarajan | Ex-FlyingCursor
Raunak Agarwal | Ex-Discovery Channel
And 27+ other writers!
Each writer on our editorial team is a university graduate (typically literature or marketing) and has been handpicked through a rigorous selection process. Content Station's senior management are authority figures in the space.
Our writers are trained in state-of-the-art certifications from Hubspot and Moz before they can roll out a piece for ContentStation. More importantly, every writer who works here understands SEO, ranking techniques and the magic of quality content that informs and empowers.
Each content piece goes through a 4 step check (for readability, factual accuracy, visual appeal, and originality) before making it to the shelves. We use a suite of tools, that include Grammarly (for grammar) and Yoast (for SEO) and many others for our QA processes.
By 2020, half the working population will be either self employed, or freelancers. Back in college, our founder, Varun, started a services company called SIZR, that made over 30 lakhs (USD $50k) in revenue. By age 19, his team had made more money than most Indians in their mid 30’s, with no outside help. Their teenage entrepreneurship tale combined with resources on how anyone in the country can replicate their success was covered by everyone from Yahoo to TechCrunch.
Post his freelancing journey, Varun went on to start recruitment platform Jobspire, a VC funded, multi-million dollar company that was recently sold to a US based firm. The book is Varun and his old co-founder Abhinav's entire journey, documented in an easy to read fashion.
Every millennial today wants to know how to make his/her own money, without being reliant on an employer. This is a book that not just helps millennials learn how to earn their own bread, but also one that details a gripping tale of the ups and the downs of the freelancing world.